RAISE YOUR HAND if you know a business that would like more visitors to its website, more leads for its sales team — and more customers to fuel growth. Chances are your hand is up. We all know businesses that want to grow. There are millions of them.
Now, raise your hand if you love getting cold calls from eager sales people during dinner. Or spam emails with irrelevant offers in your inbox. How about pop-up ads when you’re trying to read an article on the Internet? No hands up? Didn’t think so. And, as it turns out, most other people share your sentiment.
The problem is that there’s a fundamental mismatch between how organizations are marketing and selling their offerings — and the way that people actually want to shop and buy.